It's possible to build web projects without planning. it's also possible to put forks into sockets. We wouldn't advise either.
Through years of trial and, admittedly, occasional error, we have found that no single stage of the web project process is more important than initial planning. Costly, time-consuming and painfully frustrating errors can be avoided when sufficient time is spent planning future stages of your project. So we'll work hand in hand with you to ensure that we understand your requirements perfectly and you know exactly what to expect from us.
When everybody is ready to proceed, we will start work on an initial specification.This document, whether impressively complex or beautifully straightforward, will ensure that we know what you want and you know how we're going to provide it.
Oh, and if you're considering writing your own copy for your web project, many of our clients have found this guide to writing web content a handy resource.