It's a numbers game.
But you can't play without access to the right numbers.
There's a lot more to web projects than numbers. But it's hard to achieve your aims without setting some targets.
Who's using your site? How are they using it? What's succeeding? Which areas are under-performing?
We can start simple, with powerful third-party tools such as Google Analytics and Campaign Monitor. And we can proceed to bespoke reporting that's tailored to your exact requirements.
No one wants to be treated like a number. But there are some numbers you just shouldn't ignore.